In March last year, Moneysworth was proudly involved in launching a new form of Life Insurance for people with a history of mental health problems. The new option was designed to offer a wider opportunity for obtaining cover at an affordable price, and has achieved very positive results.
During the trial period, 75% of clients who applied obtained Life Insurance. These were people who would have otherwise been declined any cover at all, or offered cover at a much higher price.
We know from our own conversations with clients in this situation that talking about mental ill health can be uncomfortable and upsetting for them. Our team always treat clients with care and sensitivity, and we’re always keen to find new ways to improve how we engage with anyone who asks us to help them find cover.
The Mental Health UK charity recent published their “Affording Protection: Mental Health and Insurance” survey report, which reveals some interesting statistics about how the Life Insurance industry handles applicants who have mental health conditions.
The survey asked people with mental health conditions about their experiences of trying to apply for Life Insurance. The following statistics in the report underline what many clients have told us about their experiences before they come to us for help:
There was one statistic in the report which particularly caught our attention:
We usually prefer to talk to our clients on the phone so we can fully understand their circumstances and requirements. This helps us to ensure we can research the whole of the market to find competitive prices for the client.
But we also fully appreciate why some people don’t wish to discuss their health over the phone.
Our goal is to increase access to Life Insurance for people with mental health conditions, so it’s important all clients feel comfortable with the way we help them find cover.
With that in mind, we’ve set up a new option for clients who have a mental health condition to apply for Life Insurance without the need for any phone calls. This process has been arranged with one carefully selected insurer who is also able to deal with clients via email only.
We’ve modified our Get a Quote form to offer a new “Email only – no phone calls” option to people with a mental health condition. Clients who choose this new contact preference are not asked to provide a phone number, so they can be fully assured that they won’t receive any phone calls from Moneysworth or the insurer.
It’s important to note that, by choosing this option, Moneysworth will not able to research the whole market to establish if the policy from the insurer used for this option is the most suitable cover for the client.
Since Moneysworth started in 2003, our award-winning team has helped many people with mental health conditions to find suitable Life Insurance.
Andrew Wilkinson and Tim Boddy, Moneysworth’s founding partners, have personal experience of some of the key issues involved. It’s one of the reasons that we’re so dedicated to helping each and every client find the most suitable result.
For several years, Moneysworth has been involved in a campaign to radically improve access to Life Insurance for people with health conditions. Now a growing number of large insurers, industry organisations and charities are committed to improving access to Life Insurance.
As of yesterday, a manifesto has been submitted to Parliament which sets out how people with health conditions should be offered greatly improved access to insurance. This is the culmination of a huge, focussed effort from many industry stakeholders, and we are proud to be a part of this project.
The result is a comprehensive agreement which will help make protection insurance more widely available. It achieves this by setting out principles for participating companies to follow when they are unable to offer cover to a client.
From the consumer’s point of view, it will mean they will be given help with finding specialist assistance to help them continue their search for cover. The industry term for this is signposting, because the insurer directs the client to other organisations who may be able to help them find the cover they need.
The agreement, which is voluntary, has been signed by insurers such as Legal & General, Lloyds Banking Group, Bank of Scotland, Scottish Widows, plus several key adviser firms, industry groups and associations. In time, we anticipate many more insurers, advisers and industry organisations will also participate.
Moneysworth was asked to be involved in developing the agreement because of our expertise in helping clients with health conditions, assisting with their Life Insurance needs – and, in particular, our breadth of knowledge about the many obstacles people face.
It is true that some people are uninsurable, however many people are more insurable than they think.
Often people just assume that insurance is not possible. For example, sometimes customers who have had a heart attack tell us they have always assumed that, due to their heart attack, they are uninsurable. The same goes for many people with other health conditions.
Many wrongly assume that if one insurance company declines their application, so will all the others.
Typically, the application process can be lengthy, as insurers often need to obtain medical evidence from a doctor’s surgery. To get a decline decision at the end of this process can be demotivating.
However, the length of the whole process is normal and other insurers may decide to offer cover – so the key message is “Don’t give up”.
With the new agreement announced yesterday, hopefully many people who have had an application for protection insurance declined will now be able to find a suitable specialist broker like Moneysworth.
This is because we’re well placed to help people in this situation. We have detailed knowledge of the Life Insurance market, and we have in-house underwriting expertise, which helps as we gather appropriate medical information to enable us to approach different insurers across the market, in our search for solutions on behalf of our clients.
Moneysworth has over fifteen years of success in finding cover for people with mental and physical health conditions.
Examples of Life Insurance prices we found for clients with health conditions:
We don’t charge clients any fees to search the insurance market, so it won’t cost you a penny to ask us to fully explore your Life Insurance options.