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If you have a life insurance policy, you might think that the only role your insurer plays is to provide you with vital peace of mind. You pay your premium each month and, in return, the insurer keeps your policy in force, one which will provide much needed funds for your loved ones should the worst happen.

Increasingly, however, insurers are developing new ways of supporting their customers.

For example, the following support services might be on offer:


  • General counselling
  • Bereavement counselling
  • Mental health counselling
  • Support when recovering from illness

Medical Helplines

  • Second medical opinions
  • Wellbeing support helpline
  • General health helpline
  • Remote GP services

Other Medical Services

  • Physiotherapy advice
  • Health MOT etc.
  • Wellbeing videos
  • Annual health checks
  • Nutritional support
  • Neurological therapy
  • Prescription delivery

Financial Assistance

  • Assistance with travel costs
  • Hospital parking payment help
  • Physiotherapy costs help

Other Services

  • Recruitment of replacement staff for your business when existing staff become ill
  • Access to solicitors, e.g. for probate
  • Consumer rights guidance
  • Employment rights and other work issues advice
  • Financial guidance
  • Advice for carers

No one insurer will offer all of these, and the exact level of support varies from one provider to another, but it’s likely that your insurer will offer quite a few of these support services.

This support is very welcome indeed in the modern world, where cost of living pressures are all too obvious, and where one in four of us experience mental illness, not to mention the fact that many people struggle to get NHS GP appointments.