In March last year, Moneysworth was proudly involved in launching a new form of Life Insurance for people with a history of mental health problems. The new option was designed to offer a wider opportunity for obtaining cover at an affordable price, and has achieved very positive results.
During the trial period, 75% of clients who applied obtained Life Insurance. These were people who would have otherwise been declined any cover at all, or offered cover at a much higher price.
We know from our own conversations with clients in this situation that talking about mental ill health can be uncomfortable and upsetting for them. Our team always treat clients with care and sensitivity, and we’re always keen to find new ways to improve how we engage with anyone who asks us to help them find cover.
The Mental Health UK charity recent published their “Affording Protection: Mental Health and Insurance” survey report, which reveals some interesting statistics about how the Life Insurance industry handles applicants who have mental health conditions.
The survey asked people with mental health conditions about their experiences of trying to apply for Life Insurance. The following statistics in the report underline what many clients have told us about their experiences before they come to us for help:
There was one statistic in the report which particularly caught our attention:
We usually prefer to talk to our clients on the phone so we can fully understand their circumstances and requirements. This helps us to ensure we can research the whole of the market to find competitive prices for the client.
But we also fully appreciate why some people don’t wish to discuss their health over the phone.
Our goal is to increase access to Life Insurance for people with mental health conditions, so it’s important all clients feel comfortable with the way we help them find cover.
With that in mind, we’ve set up a new option for clients who have a mental health condition to apply for Life Insurance without the need for any phone calls. This process has been arranged with one carefully selected insurer who is also able to deal with clients via email only.
We’ve modified our Get a Quote form to offer a new “Email only – no phone calls” option to people with a mental health condition. Clients who choose this new contact preference are not asked to provide a phone number, so they can be fully assured that they won’t receive any phone calls from Moneysworth or the insurer.
It’s important to note that, by choosing this option, Moneysworth will not able to research the whole market to establish if the policy from the insurer used for this option is the most suitable cover for the client.
Since Moneysworth started in 2003, our award-winning team has helped many people with mental health conditions to find suitable Life Insurance.
Andrew Wilkinson and Tim Boddy, Moneysworth’s founding partners, have personal experience of some of the key issues involved. It’s one of the reasons that we’re so dedicated to helping each and every client find the most suitable result.
For over ten years, mental health campaign Time to Change has been working to improve attitudes and behaviour towards people with mental health problems.
Of course there is still some way to go. The prejudices people face can mean losing jobs, relationships and in the most extreme cases, lives. Time to Change is committed to continue their campaign until people no longer hold views which make life unnecessarily harder for those affected.
We really admire this campaign, and so this year we have decided to support their ‘Time to Talk Day’. As a specialist broker which deals with many people living with mental health conditions, we understand that some people find it difficult to talk about issues which affect them when they’re looking for life cover to protect their families and homes.
Not only do we welcome the opportunity to talk to people, we also understand that some people may prefer email communication rather than talking over the phone. We’re happy to do either!
Without someone to offer expert guidance, applying for Life Cover can be stressful. We do everything we can to make the process as easy and simple as possible for you.
Since Moneysworth started in 2003, our team has helped many people with various mental health conditions to find suitable Life Insurance.
Andrew Wilkinson and Tim Boddy, Moneysworth’s founding partners, have personal experience of some of the key issues involved and comprehensive knowledge of the Life Insurance market.
We’re also aware of how, when people living with mental health conditions are refused the opportunity to protect their family’s future, those decisions often negatively impact their recovery.
A significant factor in Moneysworth winning Best Specialist Intermediary 2019 at the Cover Excellence Awards was recognition of our work for customers living with mental health conditions.
We want to see cover options and availability broaden for people living with mental health problems, and so we’ll continue to lobby the insurance industry for better outcomes for all.
We research the whole market and also offer access to alternative solutions.
We don’t charge clients any fees to search the insurance market, so it won’t cost you a penny to ask us to fully explore your Life Insurance options.
Choose your preferred option:
The judges could see that we consistently achieve very high service ratings and positive customer review. Since we started offering clients the opportunity to review our service via the third party review service Feefo five years ago, we have consistently maintained a five star (98%) aggregate rating from over three hundred clients (earlier this year, Feefo also awarded us a Gold Trusted Service award).
The high rate of positive feedback we receive is due to our research-driven process and the hard work of our team who ensure clients get the best possible service and outcome.
For example, more than one insurance provider is now offering Income Protection without exclusions to some customers with type 2 diabetes – something we’ve been pushing for in the insurance industry since 2017.
Even more significant has been our collaborative work with other specialist advisers firms, in partnership with Royal London, to design and test a new Life Insurance option for people with a history of severe mental illness.
Specifically, the initiative is aimed at people who have had a significant mental health event in the last five years, such as a suicide attempt.
The product trial achieved very positive results: 75% of clients who applied obtained Life Insurance at a more easily affordable monthly premium. These were people who otherwise would have been declined any cover at all, or offered cover at a much higher price.
Moneysworth wants to see cover options and availability broaden for people living with pre-existing physical and mental health problems, and so we’ll continue to lobby the insurance industry for better outcomes for all.
You can see the list of all this year’s winners at the Cover Excellence Awards website.